How do lead interactions impact Buyer Intent Scores?

Every digital and physical interaction contributes to the Buyer Intent Score, helping you identify low, average, and high-intent leads, so you can capitalise on what they’re engaging with and when. 

Leads with multiple interactions, especially direct engagements like meetings, badge scans, or session attendance, have a higher intent score, making them more valuable prospects to prioritise for conversion.  
 

This granular activity data enables you to focus your efforts on the leads showing the highest levels of interest and engagement.