How do you define what qualifies as high, average, or low Buyer Intent?

Modified on Thu, 6 Nov, 2025 at 3:39 AM

Buyer Intent Scores are calculated using a combination of behavioural, engagement, and recency-based signals to estimate how likely a lead is to convert. These scores are categorised into high, average, or low intent, helping your team prioritise the right leads at the right time.

These scores are visualised through a graph segmented by different ingredients and products. You can hover over each topic to view its specific intent level, allowing you to quickly assess demand by topic at a glance. They are defined by:

High Intent: Leads showing strong buying signals, such as multiple content interactions, recent product inquiries through the Ingredients Network, or meeting requests at events, combined with a strong, relevant demographic fit (e.g. job role or company size).

Average Intent: Leads with moderate activity - they may have browsed your materials or attended an event recently, but haven’t submitted any type of direct inquiry yet.

Low Intent: Leads with limited or older engagement, or who may not closely match your ideal customer profile.

This enables your sales and marketing teams to tailor outreach accordingly - for example, by fast-tracking high-intent leads to the sales cycle or nurturing average-intent leads with additional content to progress them to high-intent.