What types of digital and physical interactions are tracked?

Smartcore Lead Insights tracks a variety of lead interactions and interests across physical touchpoints, like badge scans and attended sessions, as well as digital touchpoints, such as webinar registrations, content downloads, and connection requests via the event app. 

Captured interactions help you understand how they’ve engaged with your company and content. 

Pro Tip: Leads who interacted at both physical and digital touchpoints are likely to be further along in their buyer journey. Prioritise high-intent actions like meeting confirmations or booth visits when planning follow-ups.