The Dashboard provides a clear, high-level overview of your lead data and engagement performance. It brings together multiple data views, giving you a comprehensive understanding of your leads, helping you identify opportunities, optimise outreach, and boost conversion potential.
Top-Level Summary
At the top of the Dashboard, you’ll find key statistics at a glance:
Total Campaigns - Displays the number of events linked to your subscription
Total Campaign Leads - Shows the total number of leads generated across your events
Total Interactions - Aggregates the total engagement from your leads with your company across both digital and physical touchpoints
Similar Audience add-on - Target new contacts who share traits and behaviours with existing leads. Once requested via the “Campaign Request” tab, the Smartcore team will build a lead generation campaign based on your goals. This comes at an additional fee.
Dashboard Sections
Beneath the summary, the Dashboard is divided into three main sections:
- Lead Sources
Shows which Informa channels your leads came from, and the percentage contribution of each, both digital and physical. This may include visiting your booth at an event or sending a meeting request. This data helps you understand which lead sources perform best, so you can double down on what’s working.
2. Lead Distribution
Provides a clean, visual breakdown of how your leads are distributed across geography, industry, company revenue, and size. Use this section to tailor your marketing and sales strategies based on audience demographics
3. Lead Activity
Gives you deep insight into your leads’ interests, behaviours, and engagement patterns, helping you tailor outreach and prioritise high-intent leads.
It includes:
- A breakdown of interactions with different Ingredients and Products to reveal topic-level intent
- A summary of Health and Wellness Areas your leads are interested in, such as women’s health or dairy replacements
- A 12-month historical view of lead behaviour to spot patterns and trends over time
- A breakdown of content types your leads engage with, like articles or webinars
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