The Dashboard is your base for a high-level view of where leads are generated, revealing interest levels and engagement patterns, and equipping you with actionable insights to make smarter marketing and sales decisions. With this data, you can:
Optimise post-event strategy - Track lead behaviour, from badge scans and meeting requests to the content they consume, including webinars, articles, and the topics they engage with, so you can double down on what’s working.
Target the right segments with clarity - Break down firmographic data by geography, company size, revenue, and industry to focus efforts on where the biggest interest and impact is.
Share insights seamlessly - Download visual graphs of lead activity, including areas of interest and content consumption for quick reporting and team alignment.
Generate more leads like your high-intent ones - Use the Similar Audience add-on to launch marketing campaigns that reach similar, high-potential leads and grow your pipeline.
Use this intelligence to sharpen targeting, align resources with data-driven insights, expand pipeline, and close deals faster.
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