How do we source Topics of Interest?

Modified on Fri, 7 Nov, 2025 at 4:28 AM

The Topic of Interest feature is powered by analysis of interactions such as website visits, event participation, and content consumption, it identifies the topics that attract significant attention. 

 

This process is supported by a detailed taxonomy tailored to the Food and Nutraceutical industry, covering areas like Ingredients, Finished Products, and Health and Wellness Areas. The result? Actionable insights into what matters most to your audience. 

 

So, by leveraging the Topic of Interest feature, you gain a deeper understanding of what truly matters to your audience, empowering you to craft outreach strategies that resonate, engage, and deliver results. 

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