How to use Topic of Interest to personalise your outreach?

As we know, generic outreach often fails to connect with leads, leaving opportunities untapped. The Topic of Interest feature helps you understand what matters most to your audience, enabling personalised communication that drives results.  

Let’s explore how you can use this feature to transform your outreach strategy.  

Step 1: Discover What Your Leads Care About 

You’re unsure what topics truly engage your leads. Try this step to explore their interests and then tailor your outreach to match them.  

Action: Go to the Leads tab -> Select a lead to view their Topic of Interest insights -> Review ingredients or products your lead is interested in. You can also see which Health and Wellness Areas are relevant for them. 

Step 2: Make Sales Conversations Relevant 

Your sales pitches fail to resonate with prospects. Try this step to discover their priorities and build stronger connections. 

Action: Identify a lead’s top interests using Topic of Interest insights -> Align your pitch with these interests -> Highlight how your offering meets their needs. 

Step 3: Boost Engagement with Personalised Messaging 

Your content efforts aren’t generating the level of conversion you expect. Try this step to craft relevant communication that captures attention and drives higher interaction. 

Action: Select a lead and review their Topic of Interest (such as preferred content type or topics). Use these insights to draft personalised outreach messages tailored to their interests.  

By leveraging the Topic of Interest feature in Smartcore Lead Insights, you can transform your outreach from generic to targeted, helping you connect with leads faster and increase efficiencies of your time and ROI.