What is the Similar Audience add-on?

Modified on Wed, 27 Aug, 2025 at 9:49 AM

Understanding your audience is essential to smarter sales and marketing. The Similar Audience add-on in Smartcore Lead Insights empowers you to target an audience that shares characteristics and behaviours with your existing high-quality leads, increasing the likelihood of conversion and maximising your ROI.

Also known as Look-a-Likes, the Similar Audience add-on enhances your targeting by reaching audiences that share characteristics with your current leads.

By analysing attributes such as demographics, firmographics, and engagement patterns, our Smartcore team will work with you to identify an audience that exhibits shared traits and interests with your most valuable leads and build a lead generation campaign that suits your goals and budget.

This helps you focus your marketing efforts on audiences more likely to connect with your offerings, achieving better outreach, higher engagement, and faster deal closures.

Key Benefits of the Similar Audience add-on

The Similar Audience add-on offers several advantages, such as:

Generate Additional High-Quality Leads: Access prospects who share similar characteristics and interests with your current leads.

Optimise Conversion Rates: Engage with audiences whose behaviours closely mirror those of your existing leads, increasing the likelihood of conversion.

Boost Marketing Efficiency: Allocate resources effectively by focusing on audiences that resemble your leads.

Expand Your Reach: Discover new markets and segments that align closely with your existing audience.

Empower Informed Decision-Making: Gain clarity on where to focus your marketing efforts, enabling more strategic decision-making.

To benefit from the Similar Audience add-on, simply submit a campaign request (see screenshot below) and get started.