It depends on your goals and needs, but you should consider requesting a campaign when you’re looking to expand your reach or unlock leads that aren’t currently visible in your existing data. Here are some other common reasons:
- You’ve already explored and exhausted all lead data and want to discover what other contacts with similar characteristics are available.
- You want efficient, strategic support from the Smartcore team in designing a targeted campaign aligned with your ideal customer profile and business goals.
- You're launching a new product or entering a new market that requires fresh leads.
- You want to find new leads who show similar behavioural patterns or content consumption habits to your most engaged contacts.
Pro-Tip: Create a segment with leads you want to generate more of. Regularly add to it so when you're ready to launch a campaign, your ideal audience is already defined.
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