How can I leverage Lead Profiling for effective follow-up messaging?

Lead Profiling data gives you access to behavioural and engagement insights not typically found in your CRM, such as third-party data, event interactions, content views, and timing of engagement.  

This enriched view stops you sending generic post-event follow-ups and instead helps tailor communication based on what a lead has interacted with, what products and ingredients they care about, and how recently they showed interest - creating messaging that’s relevant, timely, and personalised.  

Pro-Tip: Reference specific actions, like the topic of an attended session or details on downloaded content to make your outreach feel more thoughtful. By reaching out with context that aligns with their already demonstrated interests and level of intent, you’re building trust, improving response rates, and increasing your chances of conversion.