What is firmographic data?

Modified on Wed, 13 Aug, 2025 at 5:12 AM

Firmographic data describes the details of the company a lead is associated with. This includes information like company size, industry, revenue, and location. It allows you to prioritise leads based on the type of organisations you want to win and convert.  

You can find a lead’s firmographic data on their profile page or on the Accounts page, which provides a list view of all the companies your leads are from.  

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