We gather, enrich, and complete lead and company profiles using a combination of first-party, third-party, and engagement data. This includes supplementing missing details, validating intelligence, and continuously updating information to ensure accuracy and relevance of leads.
Smartcore Lead Insights uses a multi-source enrichment process that combines:
- First-party Data: Information provided from the event registration forms (directly through attendees themselves)
- Third-party Data: To supplement and verify missing firmographic fields like revenue, industry, location, and company size when first-party is unavailable.
- Engagement & Behavioural Data: Captured through sessions attended, sent and accepted meeting requests, content consumed, and other physical and digital interactions aggregated across events. Learn more about Lead Behaviour
You can also leverage this data to update and enrich your own contact database. Fill in gaps to gain a complete view of leads and accounts, ensuring your sales and marketing teams are always working with accurate, up-to-date intelligence.
Company information on Smartcore Lead Insights is AI-generated. Please independently verify its accuracy before making use of the data.
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article